ave you noticed that law firm web design has become a bit, hmmmm how to put it… predictable? Let’s be honest. These days, a lot of sites look a lot alike.
WordPress templates. SEO tactics. Responsive design. Google analytics. Load speed. Oh my! Out of a whole mess of technical requirements, a cookie cutter approach seems to have emerged. Creativity is getting crushed in favour of function.
But, as long as you get the information people need out there, does it matter?
Internet marketing has become a high-stakes game for law firms. Get this right and there will be a lot less pressure on the rest of your marketing plan.
So, yes, it matters. Quite a bit, actually.
Cookie cutter design blocks prospective clients from getting a true read on the most important consideration when hiring a lawyer. Fit. Consequently, a site that looks and feels like the rest doesn’t just understate your firm’s hard earned, difference. It actually undermines it.
It doesn’t have to be that way.
Not for mid-sized or even small law firm websites.
The difference between a generic and a great lawyer’s website isn’t about big budget, bells and whistles. It’s simply about connecting with your audience, every step of the way.
Whether you’re planning a refresh or a complete overhaul, this roadmap will help you to better envision the many possibilities to do so. Marketing is a lot more effective when it’s not boring.
At Bekhor Management, our approach is focused on what really works to build and enhance small to mid-sized, law firms and other Canadian, professional services firms. We invite you to book an initial consultation if you’re looking for assistance with any aspect of your law firm web design.
A few words about how this law firm web design roadmap is organized:
To make it easy to scan and find examples that relate to the questions you might already be working through, this critique is organized around the following sixteen categories. Please note that where an example fell into more than one category, it was presented multiple times:
- Branding
- Home page
- Design
- Layout
- Animation
- Writing style
- Contact information
- Call to action
- Social integration
- Biographies
- Profiles
- Navigation
- Mobile
- Function
- Content
- Search Engine Optimization (SEO)
