Opening Argument
Modern society has created an idealistic world where travel is a key part to a person’s success, or pleasure. Now, with that being said there are many modes of transport, and companies one can use to see the world as it is. In this particular case we have;
- Air Canada
- KLM Royal Dutch Airlines
Both of these airline companies have created social media campaigns that target their own markets, and attempt to attract a global admiration. However, in my opinion I believe that Air Canada has created a more fluid, and dynamic social media campaign that is both consistent on all forms, and brings a conversation to their audience. Furthermore, with Air Canada, they were able to harness a better image of global, and domestic travel which demonstrates how they are loved around the world.
Continuing a Dialogue
The first thing I noticed when you go to Air Canada’s Facebook page a message board opens up and quotes; “if you message us we will respond right away”. Now, what this does is establishes an open conversation between their Target Market and the company itself, thus giving people the medium to discuss any improvements or suggestions they may have. Therefore, I feel that this gives Air Canada a more user friendly platform and allows them to attract more users via discussion boards.
Through the article “9 ways to attract customers via Facebook” it states: “Solve Problems your Customers Face”. Using their discussion board, and Facebook messenger Air Canada has opened a direct line on how they will fix any particular problem a consumer may face while using their brand. Therefore, this allows users to feel as they are being taken care of, and have a voice within the stages of the service provided.
Consistency Throughout
Every social media campaign should have a level of fluidity throughout any, and all platforms used as it gives a sense of professionalism and unity within the company. From what I saw looking through both campaigns they did follow a pattern and showed a consistent message; however, from my prospective Air Canada provided a better message, and showed a broader image than just their company and employees. 
As one can see from this image posted on their Facebook their plane is traveling the world with grace, and demonstrating it is easy to fly with their product. Again, follow the 9 ways to gain customers via Facebook as it is “showing off their product”. Lastly, what Air Canada has been able to do to is show that not only are they a professional company but, they will make your life easy along the way.
Conclusion
In the case of both airline companies I believe they created successful campaigns using the 3 different platforms; however, I do feel that Air Canada created a more global story giving them the edge over KLM. Air Canada was not only able to create a story customers related to and dreamt of but, they were able to connect with their customers directly through various tools. The three major points I feel gives Air Canada the slight edge are;
- Consistency throughout their platforms, and using a better brand story
- Opening a dialogue, and discussion with customers allow their target audience to interact one on one.
- A balance between showing off their product, and how it relates to their target audiences.
To conclude, I believe both brands created intriguing and unique platforms; but, I do feel that Air Canada was able to demonstrate a higher knowledge and created the better of the two campaigns.
