Social Media Strategies: Bell and Telus

Mobility at its Finest

It takes strong marketing strategies to attract and maintain consumers. Both Bell and Telus are successful telecommunications companies with several social media platforms.

Bell wired on Twitter

Stats:

• Almost 9000 tweets
• Following over 1000 accounts
• Has over 56 000 followers
• Has liked over 700 posts
• Tweets once a week

Bell’s Twitter often posts about their products and different social issues that they are involved in. They are a verified account and have set the Bell logo as their profile picture making them distinct and easy-to-find. Through their Twitter they talk about different world issues and how the company steps in as socially responsible. For example, raising awareness on Remembrance Day and how Canadians can donate to hurricane Irma relief. Although they do not reply to their followers often, Bell insists that they do listen to what their consumers have to say.

Telus wired on Twitter

Stats:

• Over 36 000 tweets
• Following over 63 000 accounts
• Has over 109 000 followers
• Has lived over 66 000 posts
• Tweets once or twice every 3-4 days

Telus uses hashtags and links in all of their posts to keep consumers informed and to keep themselves easy-to-find. Like Bell, they have set their logo as their profile picture making them distinct on Twitter. Unlike Bell, their used logo does not include “TELUS”. Their posts like to express different features and uses of their products. Telus also likes to bring attention to different minorities with their posts. For example, they asked Canadian artists to submit a proposal piece for a chance to be featured at TELUS Sky in Calgary. Telus often interacts with consumers by liking any positive posts that they are tagged in and by replying to these posts with pictures or emojis.

Bell’s Progress on Facebook

Stats:

• 137 000+ like their page
• 134 000+ follow their page
• 1000+ people message their page every month

Bell often sets photos of their consumers as their cover photo. Similar to their Twitter, they talk about different world issues and how the company steps in as socially responsible. Most of their posts on Twitter are also posted on their Facebook. Unlike their Twitter, Bell replies to several of the messages their receive from consumers and typically respond instantly.

Telus’s Progress on Facebook

Stats:

• 922 000+ like their page
• 864 000+ follow their page
• 1000+ people message their page every month

Telus uses simple, yet positive images for their posts. Similar to their twitter, Telus likes to bring attention to different minorities with their posts. A majority of their Twitter posts are also on their Facebook. Like Twitter, Telus responds to several messages they receive almost immediately.

Final Verdict – Social Media

Telus typically has more likes and follows than Bell. Coincidentally, they also post more often than Bell. Another difference would be that Telus replies to their consumers on Twitter whereas Bell only does so on Facebook. However, both companies, on both social media sites, use bright colours and positive images to brand themselves.

Check out this other blog on Bell Vs. Telus for more insight