Bell Vs. Telus

Introduction

There are many different strategies to improve your social media accounts:

• Always be human.
• Separate the channels.
• Focus on clients.
• Scout the competition.
• Improving content.
• Look the part.

Bell on Facebook

Statistics:

• 137 thousand likes and 134 thousand followers.
• 1500 people have messaged them this month.
• 20 to 40 comments and shares per post.
• 20 to 300 likes per posts depending on content.

Bell implemented a few of these strategies to their Facebook account.  Posts on their page are usually made once a week and have very little likes when compared to how many accounts follow their page. Content dealing with causes or tragedies tend to get way more interaction from their audience. Most of the comments are customer complaints and Bell usually replies to 5 or 6 of them per post. These posts are made between the hours of 9 a.m. and 12 p.m. which is a great time to post due to people typically using social media at school and work. Bell also posts every Friday which works with the strategy of posting on weekends due to higher traffic on social media during the weekend, but they only capitalize that by posting on one day.

Bell’s Facebook

Telus on Facebook

Telus has a larger following than bell on Facebook, with:

• 922 thousand likes and 863 thousand followers.
• 1811 people messaging them this month.
• Posts have 150 to 1000 likes depending on the subject matter.
• 50 to 100 shares per post.
• 20 to 50 comments per post which Telus replies to about 50% of.

Like Bell, Facebook lets us know they typically reply instantly to messages, and it is usually to customer complaints. They usually reply to a couple complaints per day. Telus posts new content 2 days out of the week, with usually 1 piece of content on each of those days. Their posts use eye-catching images with bold colours and interesting information, and they keep the captions short and to the point. Their posts are also made between 9 a.m. and 12 p.m. which works with peoples schedules, and sometimes posts are made late between 6 p.m. and 7 p.m. The days they do post are usually between Thursday and Monday which fits in with the strategy of posting on weekends.

Telus’ Facebook

Bell on Twitter

Statistics:

• 8813 tweets since created, follow about 1300 accounts, and have about 56 thousand followers.
• Average of 5 comments per tweet.
• 10 to 20 likes and 5 to 10 re-tweets per tweet.

Bell is posting tweets of the same content they have on

Facebook on the same date and time. They have chosen to not separate their social media accounts which could explain their lacking statistics compared to other providers. Bell follow a mix of different company’s accounts, as well as Bell customers to see on their timeline what their customers do on social media. They rarely interact with their followers when it comes to complaints and comments, and also the tweets they personally like are usually made by other large company accounts. Very few of their tweets utilize a hashtag but the captions are short and to the point which helps maximize interaction. Most of their tweets also contain links but never ask for re-tweets.

Bell’s Twitter

Telus on Twitter

Telus also doing better on Twitter by having:

• 109 thousand followers, following 63 thousand, and have tweeted 36 thousand times.
• 20 to 60 likes per tweet, 3 to 15 re-tweets per tweet, and an average of 5 to 10 comments per tweet.

Telus has separated its Twitter account from its Facebook by having a different schedule. They tweet every 3 to 4 days, and usually once or twice per day. Almost every positive tweet or mention from followers has been liked by Telus, and have been replied to using emoji’s and pictures. They follow a mix of company accounts and customers, but after looking at the list, it is mostly customers. Most of their tweets contain hashtags and also have short captions containing links, but like Bell, never ask for re-tweets. Telus usually tweets throughout the day between 10 a.m. and 6 p.m. which is a perfect time slot due to people being at school and work during those hours.

Telus’ Twitter

Pillars of Content

1. Understanding your audience.
2. Map the content.
3. Create the content.
4. Promote the content.
5. Measure and analyze.

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