Bell vs Telus
I am comparing Bell and Telus, two major telecommunication companies to see who is more successful on social media. Both serving thousands of people across Canada, it is important to stay socially updated to stay competitive. Although these two companies share the same network, they are still separate companies with separate social media strategies. They take advantage of various platforms such as Facebook, Twitter, and Linkedin to market themselves. Facebook is the most used social media website amongst the three according to the article “Digital Influence Blogs Beat Social Networks for Driving Purchases” with 92% of people using Facebook and 83% posting to the site on a weekly basis, whereas on Twitter, 88% have an account with 71% posting weekly and 76% having a LinkedIn account with 27% weekly postings. Therefore, I will focus more on social media marketing through Facebook.
With 93% of adults on Facebook, it’s one of the biggest social media pages in the world. It connects thousands of people who can view the companies’ page and judge them accordingly. This makes it important to have an appealing and successful page for your company to attract attention.
I believe that the first impression is an important part a company page, as it could change the way the consumer looks at the rest of the page.
Once on their page, you instantly notice a difference between the two companies. Once on Bell’s page, the messages box comes up asking you for questions for instant responses, which is impressive. Telus does not provide similar services, showing a big difference to me.
Target Audience
One of the first things noticed on someone’s page is their cover photo. I feel like these companies target themselves towards adults, using different approaches.
Bell has a picture of young adults along with young girls gracefully using their products, covering aspects of a family. Bell also used people of different cultures and races, which has grown to become a major issue in the world. With more companies such as Bell looking to satisfy everyone, you would appreciate that gesture and become more fond of the company.
Whereas, Telus uses a different approach and uses animals to attract attention. An example being their iconic green chameleon on the cover photo. Telus keeps it plain and simple yet attractive at the same time. They use animals in many of their ads, attracting a younger group of people and animal lovers, which I think is a clever marketing technique.
Ad timing
According to the article “Tips to maximize social media postings“, the perfect time to post an ad is at the end of the week when engagement rates are 18% higher on Thursdays and Fridays. With Friday being a prime time to post ads, Bell’s last couple posts have been on a Friday. Telus posts major ads on Fridays, along with smaller yet attractive ads throughout the week, keeping their followers engaged with their short and concise ads. This is a great way to get views as suppose to longer posts that they may skip over.
In conclusion, both Bell and Telus successfully manage their social media but I believe Bell is more successful. They do a better job attracting their target audience and make it clear they are always prepared to answer any questions their customers may have, which is appreciated.
