Social Media Marketing
In this post, it will be explored how major corporations such as Bell and Telus utilize the avenues of Social Media to craft and deliver their messages to new and existing markets.
On Facebook, the focus seems to be on branding rather than advertising. Both Bell and Telus utilize Facebook primarily for social causes, promoting events such as remembrance day, Canada’s 15oth anniversary, and other locational events. The aim here for the marketers is to penetrate and strengthen relationships within selective markets by exploiting Facebook’s broad networking capabilities via “Share”, “Comment” and “Like” features.
Both companies also promote social causes such as Children’s programs, Women’s empowerment movements, and various disease researching efforts, and perhaps most notably Bell’ s annual ‘#BellLetsTalk’ fundraising effort. #BellLetsTalk is an initiative which plays directly into the appeal of Social Media by connecting different communities for a common cause: Mental Health.
On Twitter, the focus is largely the same as Facebook, with different methods. However, many strategies translate across platforms, such as ‘hashtagging’ and ‘sharing’ features. On Twitter, Bell is less active than it’s counterpart, Telus. Bell uses Twitter in a passive manner, mainly promoting social causes and providing accessibility to troubled customers through the direct messaging feature. Telus is slightly more engaging, but still less so than their Facebook marketing. What both companies have in common, is the promotion of local causes. Telus promotes Canada’s interests on a national level, mainly sports, while Bell attempts to engage their audience by region. A critical feature of Twitter utilized by marketers is the chain account method. Both companies have several platforms on Twitter, used for various reasons such Customer Service and additional sister causes. What is unique to Twitter is the simplicity of promoting self-interests, while maintaining brand appearance.
The appeal of Instagram is entirely individual. It is not a text-based platform, but rather a visual based one. It allows marketers to diversify their marketing strategy and communicate their service in the most effective manner by incorporating product uses as well as benefits, separately. This provides maximum exposure for the brand when utilized correctly. Telus’ Instagram strategy consists largely of consumer relativism. Telus promotes their products by displaying them in the hands of Consumers. However, Bell does not have a main Instagram platform. Instead, Bell promotes its main social cause, #BellLetsTalk, to extend brand imaging across its entire Social Media campaign.
https://digitalmarketingtestsite.com/bell-and-telus-social-media-war/
