Telus and Bell are both large telecommunication companies that provide phone and Internet services to Canadians. It certainly takes strong marketing strategies to attract and maintain customers. When comparing the social media accounts of these competitors, it’s easy to take away some key differences in their approach and results that measure their effectiveness. Telus has built their reputation on being more consumer oriented. They give lots of personalized responses to customers on their social media pages as well as using pictures of animals to create a more friendly and affectionate vibe. Bell build their brand reputation on “corporate social responsibility”, using the bell “let’s talk campaign” and posting images of their workers helping during the holiday. Overall Telus comes across as more individualized and friendly and bell gives a more corporate vibe.
Bell – The case study
Bell often posts about their products and societal issues that they’re involved in – often talking about world issues and how the company steps in to display social responsibility. Content dealing with causes or tragedies tend to get much more interaction with the audience. Moreover, Bell does excel at capturing the audience’s attention by connecting them to a specific interest. They achieve this by posting about a sports team, celebrities, athletes, and a short story about the picture they post.
Bell normally posts once a week, on Friday between the hours of 9 am and 12 pm which is a good time to post as people are using social media at their work or school and Friday yield higher traffic.
Bell Twitter stats
- Almost 9000 tweets
- Following over 1000 accounts
- Has over 56 000 followers
- Has liked over 700 posts
- Tweets once a week
Telus – The case study
Telus appears more active and is more willing to engage with their audience. They tend to post a lot of short clips and GIFs on social media, which works very well as they get more attention through the use of entertaining the audience. Their posts are normally interesting information, short captions, and eye-catching images with bold colors.
Telus normally posts new content twice a week, between the hours of 9 am and 12 pm, however, sometimes posts are also made between 6 pm and 7 pm. They post between Thursday and Monday, which fits in with the strategy of posting on weekends.
Telus Twitter stats
- Over 36 000 tweets
- Following over 63 000 accounts
- Has over 109 000 followers
- Has lived over 66 000 posts
- Tweets once or twice every 3-4 days
The winner?
Although they use a different approach both Bell and Twitter successfully manage their social media and have a consistent brand personality throughout all their social media activity. Both companies respond and engage with their follower, although Telus has been much more consistent and reliable then Bell in responding to their audience. According to the stats, Telus has a stronger presence on social media then Bell.
