Pixar’s Success Story
Pixar is one of the most successful production companies in the world. They produce blockbuster hits such as the Toy Story franchise and Finding Nemo. They are aim towards producing films that target a younger audience like their first film, Toy Story. Since then, 18 movies were made and over $11 billion was grossed from worldwide box offices.
Cause of the Success
Deep and Rich Plot
The main reason for the success of Pixar because they captivate adults and children. Pixar has an amazing ability to capture the attention of the adults who attend their movies by including a deeper plot that connects to the adult audience or by adding moments that connect to our childhood. The perfect example is set in the film Up where in the first 10min of the film, it reaches out to all age groups as it depicts the life of the main character as he goes through various stages of his life.
Humor and Nostalgia
Pixar also applies a small portion of adult humor in their films to captivate their audience. This connects the adults as well as making it a more enjoyable film for them. Another key strategy that they utilize is that they incorporate moments that connect the adult audience to their childhood lives. They use this strategy throughout all their films, like Inside Out where it features the main character playing in her youth with her imaginary friend or pretending the floor was lava.
Conclusion
By connecting and appealing to both adults and to children, Pixar has become one of the best production companies currently. They incorporate themes that reach out to the older audience members while using characters that appeal to the younger ones. They also apply subtle humor that targets adults for their enjoyment without being crude. With all these masterfully incorporated into their films, they have produced some of the best movies.
References
http://www.the-numbers.com/movies/production-company/Pixar
https://vignette2.wikia.nocookie.net/pixar/images/d/d0/Pixarlogo.jpg/revision/latest?cb=20100712043022
