Digital Influence: Blogs Beat Social Networks for Driving Purchase

Who is Lenna Garibian and What is her Article About?

Lenna Garibian, a MarketingProfs research writer and a marketing consultant in the tech industry, wrote an article on how social media is used for companies and driving user purchases, it is an informative article filled with statistics about how brands use their social media platforms and how interactive its followers are to their postings.

Digital Marketing Stats

Although being on social media is a huge element to a brand’s success in todays world, only 10% of companies digital marketing is spent on social media. Most of the spending goes towards display advertising, research, and video content.  The way companies measure success is with things such as likes, followers, comments and shares.

From reading this article I learned that, Facebook users mainly like to learn about the products and services being offered whereas, Instagram and Twitter users mainly follow companies to stay up to date with brand-related happenings.  So many other things come out of companies being on these platforms such as giving promotions, receiving feedback from the audience, people being able to make online purchases and being able to address complaints.

Should You Read the Article?

The information of this blog was insightful, and can be very useful to marketers since it shows important stats of the social media networks. Marketers can use this information when deciding what platform to pay attention to most, and how to use the platforms satisfy the consumers and gain more attention online.

This article is good and has a lot of useful information for marketers. It used multiple graphic to show the way social media is being used and what its being used for. One thing to take into consideration when reading this article is that it was published in 2013, meaning the stats are from that current year and the years before. A lot has changed and developed in the digital world and social media ways since then, so the information could differ a lot present day. I also found it surprising how high blogs were ranked compared to other social media networks.