Anastasia Beverly Hills
About Them
Anastasia Beverly Hills Cosmetics is a Romanian-born company. The entrepreneur Anastasia Soare launched her brand in 1997. The company’s first product line was launched in 2000. They were the first company to introduce brow shaping and items based on her Golden Ratio Eyebrow Shaping Method. This method that Anastasia has created has created a mulit-million dollar company that is based around this cosmetic category. In 2014 the company branched out their products to a colorful makeup line. They are now well known for products such as the Contour Kit, Brow Wiz, and Liquid Lipstick.
Where Can You Find Them?
Anastasia Beverly Hills is currently offered in over 25 countries. You can be buy their products via website anastasiabeverlyhills.com, Macy’s, Dillard’s, Sephora, ULTA, and Nordstrom. This company is dedicated to a cruelty-free product development. They are also dedicated to cruelty free testing and development.
About The CEO
The CEO Anastasia Soare is the founded of this company, she immigrated to America from Romania. she was unable to speak English and had limited financial means. In 1990 she introduced a “brow shaping” service this was later patented as the “Golden Ratio”. With the companies large success she has been featured in People, Vanity Fair, Elle, and Vouge. She has also made various appearances on TV shows including The Oprah Winfrey Show, America’s Next Top Model, and The Doctor Oz Show.
Anastasia Brighter Horizon Foundation
Anastasia Beverly Hills Cosmetics
Her work with the company has expanded past just the cosmetics industry and branched out to volunteer work. She has established The Anastasia Brighter Horizon Foundation. This companies mission is to guide talented teenagers in the United States foster care system towards an opportunity for a chance at a successful career in the beauty industry. They aim to provide scholarships to fund their beauty school training. AS well as assist them in the licensed exam process. They provide internships and hands-on training in beauty salons to educate in basic business skills, and offer assistance with job placement. Disney. 
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