Introduction
What makes blogging so appealing to consumers when evaluating the purchasing process? How does blogging rank among other digital sources in terms of Consumer preferences?
The article by Lenna Garibian at MarketingProfs is an extremely illuminating piece of material for marketing students and professionals alike as it outlines some very key points regarding potential consumers media consummation habits. It also provides some credible strategies on some effective ways of developing productive relationships with consumers, as well as analyze companies marketing resource allocation & budget.
Blogging
The main focus of this article however, is on blogging. Lenna makes an interesting case in promoting the perks of blogging, and effectively showcases it’s true value. As a marketer, these blogs are crucial information sources. While they are external research, they are still largely incorporated in the research stage of each companies marketing plan. This is mainly due to the low cost involved for companies, and lack of resources expended in this method.
The value relevance to students is similar in a fashion. Students use this brand of research for a variety of purposes. Metrics and statistics are an effective form of communication, and they are incorporated in many different works for students. They also provide value to professors and other communicators who need to convey a direct & effective message.
What I found particularly interesting about this article, was how 
detailed it was in exposing social media habits. A number of charts, graphs and other visuals made for an appealing and informative article. Metrics involved that struck me in particular, were the figures used to track consumer media consummation. Facebook is the most influential by a small margin, followed by Youtube, LinkedIn and Google+ when it comes to influencing purchases. Follow up stats detail how each platform is used by consumers and for what purpose. This information is incredibly relevant to marketers as it provides a detailed road map for effective direct marketing efforts.
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